WBR Insights Europe

May 10-May 10, 2017

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How branded manufacturers can win big by diversifying their online sales channels

Are brands too dependent on Amazon for their eCommerce Strategy? Branded manufacturers agree: no matter the share of online revenue going through Amazon right now, the future belongs to companies who diversify their eCommerce strategy. We interviewed 130 senior decision makers at major manufacturers in Europe and the USA, to get the inside scoop on how they are diversifying their online sales strategy.


Internationalizing Your Brand in 2017

Europe has some of the largest and most dynamic e-commerce markets in the world. Shoppers in Europe are snapping up products online at an unprecedented rate, even for luxury and other high-value items. As a result, improving both their reputation and their reach in Europe should be a ‘no-brainer’ for US brands.

The Changing Face of the Retail Experience

In Q2 of 2017 WBR Digital surveyed 100 senior executives at major UK retailers on behalf of VoucherCodes.

The research prioritised large multi-channel retailers from a wide variety of verticals, including: fashion luxury, sports, homeware, DIY and consumer electronics. Our research revealed the attitudes towards the changing face of the retail industry fourteen months after the EU referendum.

Key findings from our research:

  • One-third of UK retailers believe Brexit will definitely have a negative impact on business
  • 51% predict competition from overseas retailers will increase within the next 12 months
  • Two-thirds have concerns about the unpredictability of the industry