10 May, 2017
Contact Us: +44 (0) 20 7368 9711
Bespoke Whitepapers and eBooks
With consumers increasingly seeking out content that provides real value to their businesses and careers, whitepapers and eBooks have cemented themselves as popular, effective ways to educate & inform prospects.
For 3 years WBR Digital has been using propriety research to create and market custom whitepapers and eBooks. Over that time, we have completed dozens of thought leadership papers spanning a variety of topics, from eCommerce to Data Management.
Our whitepapers have created great value for both the market place and our partners. Here are the biggest benefits to partnering with WBR Digital on a custom thought leadership piece.
5 Way's To Grow Your Business With Us
1.Own a one-of-a-kind, custom marketing asset
Take ownership of a unique and relevant marketing collateral that can be promoted and repurposed in many different ways
2. Content-driven lead generation
WBR Digital whitepapers and eBooks not only generate actionable leads from an engaged audience, they form the foundation of an effective content marketing campaign.
- 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Roper Public Affairs)
- Inbound practices produce 54% more leads than traditional outbound practices.(Hubspot)
- 90% of consumers find custom content useful and 78% believe that organisations providing custom content are interested in building good relationships with them. (TMG Custom Media)
3. Leverage proprietary market research
Use WBR’s exclusive research to take the pulse of your market, gauging how your products and services resonate with consumers and validating high-level business strategies.
4. Be seen as a thought leader
Whitepapers evaluating your industry’s trends and challenges will position your company as a thought leader in your community.
61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company (GFK Roper)
5. Put WBR’s premier events and audiences to work for you
Build off one of the most engaged audiences in the industry and create momentum with conference attendees. Communicate with critical decision-makers while they’re in the buying cycle, and market to our database to drive more leads to your sales funnel.
Our whitepaper has really allowed us to create thought leadership content that we can bring into conversations with industry leaders and prospects. I think the content gave us good exposure, and I’d love to see that success repeated in the future
Jennifer Rapkine, Field Marketing Manager, Public Sector, Cornerstone OnDemand
Industry Benchmark Reports
For every event, we survey key decision makers on the biggest challenges and opportunities they are facing with the goal of giving our delegates an insight into the current state of the industry, trends and opportunities that their peers are facing.
Become a knowledge partner and benefit from:
- Being positioned as a thought leader in the industry
- Exposure at the event
- Pre event lead generation
- Own a one-of-a kind marketing asset
- Stand out from your competitors at the event with extra branding
WBR Digital Webinars provide an online alternative to our live conference seminars. Through online audio streaming, live Q&A and advanced polling capabilities, attendees can view listen and interact with your presentation
- Pre & Post Webinar marketing campaign includes dedicated email invitations and significant branding on relevant conference websites.
- Contact information of all webinar registrants provided to sponsors
- Webinar archived on conference site for at least 6 months
WBR will coordinate the set up and provide turnkey execution of the webinar with our technology provider. This includes format, structure, streaming services, registration process and registration data capture.
These high profile, above the fold advertising positions are the most visible, influential opportunities available Take advantage of WBR’s extensive event marketing campaigns and site traffic Your banner advertisement can link to an opt-in download form to capture contact data
For more web advertising options, why not contact us directly - 442073689708
Sponsoring One Of Our Events?
Take advantage full advantage of our Mobile App…
- Drive footfall to your stand with push notifications
- Post Ad’s to the app about competitions you may be running
Video on demand:
Get the most our of your WBR Conference sponsorship by repurposing that content. Capture your Keynote or speaking role while online at the conference in video format.
Our professional video crews will record, edit and provide you with a finished new video marketing asset to keep. WBR will help to promote this video during the months after the conference to bolster your messaging and keep the momentum going.
- Custom Video Interviews
- Product Demonstrations
- Company Announcements